Nuru Massage and Sex: Unveiling the Myths and Realities

Nuru massage is a unique and intimate form of massage that has gained popularity worldwide. However, it is often associated with sexual activity, leading to various opinions and misconceptions. 

This article will talk about the reasons behind this association, its history, techniques, benefits, and more.

Key Takeaways

  1. Nuru massage is an intimate body-to-body massage that originated in Japan, using a special gel to create a slippery sensation.
  2. The massage began in the red light districts of Japan in the late 20th century and quickly gained popularity due to its combination of relaxation and intimate body contact.
  3. As Nuru massage spread to the West, it underwent various adaptations, sometimes being associated with adult entertainment and erotic services, while in other contexts, it was embraced as a therapeutic and relaxing experience.
  4. The intimate nature of Nuru massage, involving full body contact and sensual techniques, often leads to its association with sexual activity, although professional Nuru massage therapists focus on therapeutic benefits.
  5. Nuru massage offers several physical and mental benefits, including relaxation, improved circulation, stress relief, and enhanced emotional connection, making it a sought-after experience for many.

What is Nuru Massage?

Nuru massage is a body-to-body massage that began in Japan. The term “Nuru” means “slippery” in Japanese, which perfectly captures the essence of this massage.

During a Nuru massage, both the masseuse and the person receiving the massage are covered in a special gel. This gel is made from Nori seaweed, which allows for smooth and gliding movements between the masseuse and the client.

Origins and Cultural Significance

Origins in Japan

Nuru massage originated in the bustling red-light district of Kawasaki, Japan, during the late 20th century. At first, it was created as an adult massage technique provided by sex workers to men seeking new and thrilling experiences.

Japan has a long history of valuing physical touch and intimacy, which is reflected in various traditional practices. The Japanese onsen (hot springs) culture and ritualistic purification in temples highlight the importance of bathing and physical relaxation. 

These cultural practices laid the groundwork for the development of Nuru massage, emphasizing the therapeutic and intimate aspects of physical touch.

Evolution and Spread

Initially confined to the red light districts, Nuru massage quickly gained popularity and spread to other parts of Japan. Its unique combination of relaxation and intimate body contact made it a sought-after experience. 

The technique emphasized body-to-body contact, delivering an intense sensation that many found uniquely pleasurable and distinct from other forms of adult massage, such as tantric massage.

Introduction to the West

In the early 2000s, Nuru massage began to make its way to Western countries. It was introduced as an adult massage experience, distinct from other body-to-body massages known in the West.

The unique techniques and the use of the slippery Nuru gel intrigued many, leading to its rapid adoption in various parts of the world.

Globalization and Modern Adaptations

As Nuru massage spread to the West, it underwent various adaptations to fit different cultural contexts. In some places, it became associated with adult entertainment services, while in others, it was embraced as a therapeutic and relaxing experience. 

The global adaptation of Nuru massage often involves a blend of traditional Japanese techniques with modern wellness practices.

How is Nuru Massage Performed?


Before the massage begins, both the masseuse and the person receiving the massage take a shower, which is to ensure cleanliness and to help relax the muscles. 

The room where the massage takes place is usually warm and dimly lit to create a relaxing atmosphere. Soft music and aromatic candles may also be used to enhance the ambiance. The preparation phase is needed as it sets the tone for the entire experience, ensuring that both parties are comfortable and relaxed.

The Gel

The special Nuru gel is a key part of the massage. As mentioned already, it is made from Nori seaweed and is very slippery. The gel is applied to both the masseuse and the person receiving the massage, which allows for smooth and gliding movements during the massage. 

The gel is also known for its moisturizing properties, which can be beneficial for the skin. It is usually warmed to body temperature before application to enhance comfort and relaxation.

The Massage

During the massage, the masseuse uses different parts of their body to perform the massage, including their hands, arms, legs, and even their entire body.

The massage is usually done on a special mattress or a waterproof sheet to prevent any mess. The masseuse may use various techniques, such as long gliding strokes, gentle kneading, and body slides, to provide a deeply relaxing experience. 

The focus is on creating a seamless connection between the masseuse and the person receiving the massage, promoting a sense of unity and relaxation.

Benefits of Nuru Massage

Nuru massage offers several benefits, both physical and mental.

Physical Benefits

  1. Relaxation: The smooth and flowing movements help to relax the muscles and relieve tension. The body-to-body contact and the use of the slippery gel create a unique sensation that can be deeply soothing.
  2. Improved Circulation: The massage helps to improve blood circulation, which can promote healing and overall health. Enhanced circulation can also help to reduce muscle soreness and stiffness.
  3. Skin Benefits: The Nuru gel is made from natural ingredients and can be good for the skin. It helps to moisturize and nourish the skin, leaving it feeling soft and smooth. The gel’s natural properties can also help to improve skin elasticity and reduce dryness.

Mental Benefits

  1. Stress Relief: The relaxing nature of the massage can help to reduce stress and anxiety. The intimate and soothing experience can create a sense of calm and tranquility.
  2. Improved Mood: The intimate and soothing nature of the massage can help to improve mood and promote a sense of well-being. The release of endorphins during the massage can enhance feelings of happiness and contentment.
  3. Enhanced Connection: The body-to-body contact can create a sense of connection and intimacy, which can be beneficial for emotional well-being. 

Why Nuru Massage is Associated with Sex

Nuru Massage and Sex

The Nature of Nuru Massage

Nuru massage involves full body-to-body contact, with both the masseuse and the client wearing less clothing and covered in a slippery gel. Such an intimate setup is a significant factor in why Nuru massage is often linked to sexual activity.

As you can imagine, the close physical contact and the use of the entire body to massage can create a highly sensual experience, which some people may interpret as sexual.

Sensual Techniques

The techniques used in Nuru massage are designed to maximize skin-to-skin contact and stimulate the senses.

As a result, the masseuse will touch the erogenous zones of the client, which can lead to sexual arousal for some individuals. The sensual nature of these techniques contributes to the perception of Nuru massage as a sexual activity.

Sex Activity Exist in Some Place

Some establishments offer Nuru massage as part of erotic services, where sexual activity may be expected or implied as both the masseuse and the client may be naked. So the boundaries between massage and sexual activity can be blurred. 

However, in many jurisdictions, Nuru massage falls under legal prohibitions against prostitution and brothels due to its intimate nature and the potential for “happy endings” or sexual services. The legal context reinforces the association between Nuru massage and sex, as it is often regulated alongside other forms of adult services.

Adult Entertainment Marketing

Nuru massage is often marketed in adult entertainment establishments. Advertisements and promotional materials frequently highlight the sensual and intimate aspects of the massage, which can lead to the perception that it involves sexual activity. This marketing approach plays a significant role in shaping public opinion about Nuru massage.

Personal Experiences

Many people who have experienced Nuru massage report feeling a heightened sense of intimacy and arousal. While this does not necessarily mean that the massage involves sexual activity, it can contribute to the perception that it does.

Personal anecdotes and testimonials often emphasize the adult nature of the experience, further blurring the lines between therapeutic and sexual.


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